We’re starting by pushing our views on you!
Earth coffee is about bringing great quality coffee to the masses, without encouraging exploitation of citizens of the global economy who happen to live in poorer countries. Coffee enjoys worldwide demand, and many of the biggest producers use low paid workers to complete difficult jobs in challenging climates. Because those areas tend to have poor employment prospects for locals, they tend to exploit that fact to offer low wages, commonly insufficient to allow workers to support the families properly.
The motivation is clear, the less they pay, the lower the prices that coffee appears on our supermarket shelves, and the more the companies employing these people can line their pockets.
Having a moral conscience can help the tide turn against exploitation, and buying fair trade coffee is a small step you can take on the road to solving this problem.
Some of our customers know me quite well, but let’s assume for now that you don’t. I love coffee. I really love coffee. I drink a lot more than I should, and I spend a lot of time making sure that I get the best coffee beans and have the best machines possible to get the best cup possible.
I also love exercising. That’s something that I am very grateful for, as I know a lot of people aren’t so lucky and find it a real chore to go to the gym, or even walk instead of taking the car. People often compliment me on how I’m a morning person, at least I take it as a compliment! Many of those people assume I’m on my fourth coffee of the day by nine o’clock, as that’s what I do for a living. Actually I don’t quite drink that much, and while I’m sure that does account for part of my early energy, I believe it’s got a lot more to do with my fitness.
As you may have read, I have a home gym, which I recently expanded to include a cross trainer. I’m a big believer in variety being the spice of life, so if you started on ‘mission fitness’ and lost interest after a few weeks or months, then I’d highly recommend investing a little more. I find that I drift back and forth between the exercise bike and the cross trainer over time, and even still head out and pound the streets from time to time, but regardless, it all helps to stay fit.
So, next time you’ll know, my morning buzz isn’t all down to the caffeine!